Rich Merlino Homepage



As a Candidate in both the 2010 & 2014 Municipal Elections, I placed 11th out of 30 plus candidates.  Although I did not earn a seat on Council, it was a great experience.  I found it very rewarding with many lessons learned by going door-to-door, meeting and talking with both residents and community groups.   

As a lifelong resident, I have always been actively involved in the community, volunteering for numerous groups and events providing support to those in need.  My focus of late has been providing care for my elderly Mother who resides with us in our home.

My bid for City Council would allow me to take this commitment to the next level ensuring that the residents of Niagara Falls are well represented.  Based on my many years as a business professional, I would utilize that experience to provide effective fiscal responsibility, ensuring effective use of tax dollars for the benefit of all residents.

Finally, I believe in a positive approach to solving problems. City Council can accomplish incredible things for the future of Niagara Falls, fostering strong business relationships, while maintaining a healthy balance between the tourism district and the needs of our residents for this popular tourist destination. 

  • Transit – Local & Regional
  • Sewers, Roads, and Infrastructure
  • Support Regional Niagara Affordable Housing Initiatives
  • New Hospital Project
  • GO Train Service to Niagara
  • Collaborative approach to work with Airbnb Industry
  • Balance between Tourism & Resident needs
  • Local Trades for Construction Projects
  • Arts, and Cultural Programs
  • Recreation Programs, Trails, and Bike Lanes
  • EBike Licensing & Safety Regulations
  • Re-Instate Leaf Collection Program